Marketing & Content Lead – Hybrid Role in Victoria, Australia
📍 Location: Collingwood, Victoria, Australia
🕒 Employment Type: Full-Time, Hybrid
📅 Posted: 1 week ago
👥 Applicants: Over 100 candidates
Are you a creative and strategic marketer with a passion for content creation and digital branding? BiteFlow is seeking a Marketing & Content Lead to own and elevate our brand identity across multiple platforms. This is a unique opportunity to join a fast-growing company in the food delivery and hospitality tech space, where your ideas can shape the future of our digital presence.
🌐 About BiteFlow
At BiteFlow, we help restaurants, franchise groups, and virtual kitchens optimize their performance on delivery platforms like Uber Eats, DoorDash, and Menulog. Through a combination of strategy, consulting, and creative services, we drive results that boost online orders, improve engagement, and increase revenue.
🧠 What You’ll Do
As our Marketing & Content Lead, you’ll play a key role in shaping how our brand communicates with the world. You’ll lead marketing campaigns, manage our digital channels, and create content that resonates with our partners and audience.
Key Responsibilities:
- Content Creation: Develop high-quality content including graphics, short-form videos, and compelling copy for our social channels.
- Social Media Management: Handle our Instagram, LinkedIn, and other platforms to ensure consistent posting, engagement, and audience growth.
- Digital Marketing Execution: Lead email marketing campaigns, update website content, and maintain our digital footprint.
- Brand Messaging: Craft newsletters, internal updates, and external communications that align with our brand voice and strategic goals.
- Campaign Development: Plan and execute campaigns that generate leads and increase visibility within the hospitality industry.
- Performance Tracking: Analyze KPIs and marketing data to assess impact and improve campaign strategies.
- Team Collaboration: Work closely with design, strategy, and operations teams to align marketing initiatives with company objectives.
- Trend Monitoring: Stay up to date with marketing trends and bring innovative ideas to the table.
👤 What We’re Looking For
We want a marketer who’s both hands-on and visionary — someone who can execute creative ideas while also managing high-level strategy.
Ideal Skills & Experience:
- Minimum 2 years of experience in marketing, digital content, or social media management.
- Strong portfolio showcasing skills in copywriting, Canva or Adobe Suite, and short-form video content.
- Hands-on experience with tools like Mailchimp, Klaviyo, and basic web content management.
- Excellent communication skills — both written and verbal.
- A self-starter attitude with the ability to juggle multiple projects independently.
- Analytical mindset with a results-driven approach.
- Passion for branding, storytelling, and innovation in the digital marketing space.
🎁 What We Offer
- Hybrid Flexibility: Enjoy the balance of remote work and in-office collaboration.
- Leadership Opportunity: Take full ownership of BiteFlow’s marketing function and brand strategy.
- Professional Growth: Be part of a forward-thinking company offering real career progression.
- Creative Freedom: Your ideas and vision are welcome — and essential.
- Supportive Culture: Join a passionate, collaborative team reshaping the future of online food delivery.
